10 Reasons to Adopt Digital Marketing for your Business - Tips On Live

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September 24, 2017

10 Reasons to Adopt Digital Marketing for your Business

Digital Marketing refers to the marketing of products and services using digital media, mainly on the Internet. Digital marketing is mainly done through digital channels such as search engines, websites, social media, email, and mobile apps. The number of Internet users are increasing day by day. Also shopping trends of people are also changing with more people turning to online shopping. So, business can take this to their advantage and take up digital marketing to connect with their current and potential customers.

Digital Marketing is used to target the right kind of people for your business to prosper. Digital Marketing can be done using different assets and tactics. Digital marketers have an understanding of the tactics and assets and how these can support in promoting businesses. Some common assets are business websites, blog posts, E-Books, Social Media, etc. Common tactics include Search Engine Optimisation (SEO), Social Media Marketing, Content Marketing, Pay-Per-Click (PPC), Affiliate Marketing, Email Marketing, etc.

So, why digital marketing? Why not stick with the traditional marketing techniques? Let us go through some of the benefits of digital marketing.

  • You can compete against any type of competitor regardless of how big the competition is. All you need is to have a good digital marketing strategy. Usually, a small retailer wouldn’t be able to compete against larger retailers, but with a well-planned out strategy and providing good services, size won’t matter. Digital Marketing can provide affordable but very effective marketing strategies.

  • With the help of Google Analytics, you can see the amount of traffic and also the locations from where the business page has been accessed. It can also show how the traffic is driven to the page, i.e. whether the visits where from referral links or from organic searches or advertisements. You can also get website bounce rates, specific page popularity, etc. With this real time analysis, you can understand how much effective your marketing strategy is.

  • Digital marketing can help you reduce cost. You don’t have to pay for advertising in television, radio, etc. A properly planned digital marketing campaign can save you a lot of money when compared to traditional marketing campaigns.

  • Through Digital Marketing, your business can have a bigger outreach. Digital marketing takes place online and thus it can get a global exposure which increases the chances of business survival.

  • Digital marketing can improve engagement in your website. Giving out brochures of your products and services offline can be a hassle. You won’t even know how many people went through the brochures. Digital marketing will promote clients or potential clients to go through your products and services, rate them, buy them, provide reviews, etc.

  • Building a good brand reputation is necessary for every business. This can be achieved through quality content aimed at the targeted audience to increase their trust rate. Social media marketing and email marketing can also be utilized to increase brand reputation.

  • Real time results are another major advantage of digital marketing. You can get real time information about the progress of your digital marketing strategies. This way, you can be sure about whether the strategy you are following is working or not. You can get the number of visitors, peak time, etc. at real time.

  • Non-intrusive communication should be adapted while marketing online. E-mail can be considered as a non-intrusive form of communication giving customers and potential customers an option to opt out from promotional e-mails.

  • Digital marketing allows strategy refinement based on current customer trends and statistics. This is not much of a hassle when compared to traditional strategy refining techniques.

  • Personalisation is another amazing feature of digital marketing. Connect customer database to your business website, and you can show them offers based on previous visits when they visit again. You can continuously refine customer profiles based on the purchases they make.

There are many more benefits that you can get from digital marketing. Digital marketing is one of the best ways to step up your business achievements. So go digital, if you haven’t already.

About the Author

Khurshid Kamar is a student of Computer Science who has merged his passion for all things technological with his enthusiasm for writing. This computer geek spends most of his free time looking up the latest what’s what in technology and the rest, watching movies and anime, listening to rock music and Eminem and hanging out with other nerdy friends. Connect with him on Google+.

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